Privacy Policy

Effective Date: 11-Jun-2026

This Privacy Policy explains how Lend My Look Limited ("Lend My Look", "we", "us", or "our") collects, uses, and protects your personal information when you use www.lendmylook.com (the "Website") and related services (the "Services").

"You" and "your" refer to anyone who accesses or uses our Services, including users, visitors, Lenders, and Borrowers.

By using our Services, you agree to this Privacy Policy. If you do not agree, you should not use the Platform.

Changes to This Policy

We may update this Privacy Policy from time to time.

If we make significant changes, we will:

Update the Effective Date,
Notify you where required by law.

Continued use of the Services means you accept the updated policy.

Information We Collect

We collect personal information depending on how you interact with our Platform.

Information You Provide Directly:

Name, email address, phone number,
Billing and shipping address,
Account details (username, password),
Subscription and payment confirmations,
Messages sent to customer support,
Listings, reviews, and other user-generated content.

Providing certain information may be necessary to use key features of the Platform.

Information Collected Automatically:

We automatically collect certain data when you use the Platform:

Device type and browser,
IP address and network information,
Pages visited and interactions,
Usage patterns and activity.

We use cookies and similar technologies (e.g. pixels, web beacons) to collect this data. See Cookies & Similar Technologies below for how we use them and how to manage your choices.

Information from Third Parties:

We may receive information from:

Our platform provider (e.g. Sharetribe),
Payment processors (for subscription billing),
Analytics and marketing partners.

We handle third-party data in accordance with this Privacy Policy.

Cookies & Similar Technologies

We use cookies and similar technologies (such as pixels and web beacons) to operate the Platform, understand how it is used, and—where you have given us permission—to measure and improve our advertising.

We group these into three categories:

Strictly necessary — Required for the Platform to function, including signing in, keeping your session secure, and load balancing. These are always active and do not require your consent.
Analytics — Help us understand how visitors use the Platform so we can improve it. We use Google Analytics for this purpose.
Marketing — Allow us and our advertising partners to measure the performance of our adverts and show you more relevant advertising. We use the Meta (Facebook) Pixel for this purpose.

We do not set analytics or marketing cookies until you have given your consent. You can accept or reject these categories when you first visit the Platform.

Managing your choices: You can change or withdraw your consent at any time using the "Cookie preferences" link in the footer of every page. Withdrawing consent will stop the relevant cookies from being used going forward. You can also control cookies through your browser settings, although blocking strictly necessary cookies may affect how the Platform works.

How We Use Your Information

We use your personal data to:

Provide and operate the Services:
Create and manage your account, process subscription payments, enable lending and borrowing features, facilitate communication between users, and provide customer support.
Improve and grow the Platform:
Analyse usage and trends, develop new features, and enhance user experience.
Marketing and communications:
Send updates, offers, and promotional content. (You can opt out of marketing at any time.)
Security and compliance:
Detect fraud or misuse, enforce our Terms and policies, and comply with legal obligations.

How We Share Your Information

We may share your information with:

Service providers (e.g. Sharetribe, payment processors, IT and support services),
Other users — limited information may be shared to enable lending and borrowing (e.g. name, delivery details),
Marketing and analytics partners, to improve services and personalise marketing,
Legal authorities, where required by law or to protect our rights,
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

We do not sell your personal data.

User-Generated Content

Content you post publicly (such as listings, reviews, or profile details) may be visible to other users.

You should be mindful of what you choose to share, as we cannot control how others use this information.

Third-Party Links

Our Platform may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

Children's Privacy

Our Services are not intended for individuals under 18 years old.

We do not knowingly collect personal data from children. If you believe a minor has provided information, please contact us so we can remove it.

Data Security

We take reasonable measures to protect your personal data.

However:

No system is completely secure,
You are responsible for keeping your login details safe.

Please contact us immediately if you suspect unauthorised access to your account.

Data Retention

We retain your personal data only as long as necessary to:

Provide the Services,
Meet legal and regulatory requirements,
Resolve disputes and enforce agreements.

Your Rights

Under UK data protection law, you may have the right to:

Access your personal data,
Correct inaccurate information,
Request deletion of your data,
Restrict or object to processing,
Withdraw consent (where applicable).

To exercise your rights, contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or your data, please contact:

Lend My Look Limited
📧 Email: support@lendmylook.com
🌐 Website: www.lendmylook.com